14 Jun
According to 64 percent of the population polled in 2019 study performed by Mediakix, one of the three top overall goals that marketers aim for in influencer marketing is to generate sales and conversions.
According to studies, corporations earn around $18 for every $1 spent on communicating a message to customers via influencers. For many other brands, this number may be even greater.
Influencers, as previously said, have a huge impact on customers’ purchasing decisions. Approximately 40% of survey participants said they made a purchase after watching their favourite influencer utilise a product or service.
Because of the influence of influencers, it is quite feasible for businesses to build, manage, and create messages to be distributed to audiences through influencers.
Because of the importance of influencers, it is quite feasible for businesses to build, manage, and create messages to be conveyed to the audience via influencer in order to generate a significant increase in sales.
Consider Ashley, a lifestyle blogger at Cherished Bliss, who collaborated with Bigelow Tea, one of the most popular tea brands, on an influencer marketing campaign.
During the campaign, Ashley designed a recipe called Bigelow Iced Tea with Lemonade Ice Cubes, which helped the brand reach the top page of the SERPs for competitive search terms like “ice cube iced tea.”
At the end of the campaign, Bigelow Tea had over 32,000 blog commitments, 44 million impressions, and an 18.5 percent boost in sales.
