Influencer marketing is a form of social media marketing. It includes affirmation and product/service advertisements by influencers, individuals, and organizations that have a perceived degree of awareness or social impact in their field.

Influencer marketing is marketing to, with, and through influencers to drive brand messages to your and their target audiences.

Influencer marketing is similar to word-of-mouth marketing, but it doesn’t rely solely on specific recommendations.

Influencers can come from a wide range of places. Any individual, group, brand, or place could potentially be an influencer.

Engaged audiences typically follow these content creators. Advertising to them across different social media platforms enables your company to extend the scope, improve brand awareness, and generate new leads for your sales funnel through buyer personas.

You can use influencer marketing as either a standalone tool or as a means to improve your other marketing campaigns.

We will dive further into what influencer marketing will bring to the company via its key benefits.

10 Influencer Marketing Benefits

• Increase brand awareness and reach
• Build credibility and trust
• Enrich your content strategy
• Win-win long-term partnerships
• Boost SEO, ROI, and bottom line
• Drive purchases decisions
• Increase sales
• Cost-effective & Saves Time
• Unlimited Sharing Potential On Social Platforms
• Suitable for any Business

Yes, influencer marketing is for all kind of business! its just that you need to target well.

Influencers are typically experts in their fields, for example, health, fitness, traveling, cuisine, beauty, business, technology, science, etc.

No matter how big you are and what industry you are in, there is always room for everyone, as long as you identify the influencers who are most suited to your needs.

Businesses might use different influencer marketing strategies to communicate and collaborate with influencers effectively.

For example, an optimized, low-cost strategy is more suitable for small businesses. At the same time, a comprehensive plan which requires higher investment to work with celebrities or other authorized brands will be a wiser choice for larger companies.

For instance, a sports clothing brand partners with @sydneyloveleigh – an Instagram influencer that shares health, fitness, and travel content daily.

She is a micro-influencer that has 21.4K followers. Since Sydney’s lifestyle and fanbase fits Nuxactive’s brand image and goals perfectly, she became an excellent choice for Nuxactive’s influencer marketing campaign.

Having a reasonably modest following of 21.4K of people within the field, but having a relatively high engagement rate helps a business to develop personal relationships with their target customers.

As influencers interact with their fans nearly every day, they are proficient in engaging with your, as well as their target audience, on the content they share about your brand and products or services.

The easier it is for an influencer to use the content on their blogs, Facebook fan pages, and other platforms, the easier it is to share said content widely.

There are many ways influencers can help brands to spread the messages, for example, a post on Facebook, inspiring storylines on Instagram, a review video on Youtube, promotion codes, store’s links, and more.

Influencers’ audience will be loyal and trust them and are active on most of the social channels the influencer uses. Multi-channel audiences lead to a rapidly spreading of the influencers’ content, which conveys the brand’s stories and messages.

As mentioned above, the more shares or any other interactions brands have on social networks, the higher ranking you get in Google search results.

Therefore, the viral potential of collaboration with well-known people all over popular sites will expand the brand’s message to even wider audiences. Shareable content will quickly raise your brand recognition, maximize ROI, and continuously attract attention.

Most influencers in social networks have millions of viewers, including more than 2.5 billion followers of Instagram’s 50 most followed influencers. Based on that, influencer marketing, in which you partner with influencers whose niche suits your products or services, will bring an excellent opportunity for you to approach millions of potential consumers.

Heavy-handed promotions and sales campaigns are simply an outdated model for brands. It is becoming more sophisticated to advertise with influencers who can seamlessly combine brand campaigns into their style and expression.

Influencers make the advertising activities more engaging and genuine for a target audience, who are often overloaded with tons of commercial advertisements every day.

Influencer marketing helps you gain more visibility when such a person recommends your products or services or mentions your brands, which not only extend your scope but also increase your brand awareness.

Influencer marketing enables marketers to reach critical Millennials and Gen Z audiences, 85% of whom are highly open to information about specific products via social platforms.

In comparison to other social media marketing methods, influencer marketing offers brands a viable, unobtrusive way to communicate with customers regardless of the widespread adoption of ad blockers as well as a general distrust of overt ads.

Without the hindrance of AdBlock apps and extensions, social users can learn more about your brand story and what you are offering. It means that you need to create fresh-looking content and format design in delivering the message to grab people’s attention. And the key to maximizing this strategy is ensuring that your content is meaningful and brings value to both influencers and followers.

While Instagram influencer marketing is a well-known strategy, there are many other networks that are growing for influencers. According to Adweek, the industry is set to reach $10 billion in worth by 2020. Other networks like Snapchat, YouTube and TikTok have their own set of influencers with different demographics.

Influencer marketing agency Mediakix surveyed marketers at the end of 2018 to see what their feelings on influencers were for the new year.

Of those surveyed, 89% said ROI from influencer marketing was comparable to or better than other networks. The same survey noted that 65% of marketers plan on increasing their budgets for 2019.

And now that you know where we’re at in the industry, let’s examine how to create an influencer strategy.

According to 64 percent of the population polled in 2019 study performed by Mediakix, one of the three top overall goals that marketers aim for in influencer marketing is to generate sales and conversions.

According to studies, corporations earn around $18 for every $1 spent on communicating a message to customers via influencers. For many other brands, this number may be even greater.

Influencers, as previously said, have a huge impact on customers’ purchasing decisions. Approximately 40% of survey participants said they made a purchase after watching their favourite influencer utilise a product or service.

Because of the influence of influencers, it is quite feasible for businesses to build, manage, and create messages to be distributed to audiences through influencers.

Because of the importance of influencers, it is quite feasible for businesses to build, manage, and create messages to be conveyed to the audience via influencer in order to generate a significant increase in sales.

Consider Ashley, a lifestyle blogger at Cherished Bliss, who collaborated with Bigelow Tea, one of the most popular tea brands, on an influencer marketing campaign.

During the campaign, Ashley designed a recipe called Bigelow Iced Tea with Lemonade Ice Cubes, which helped the brand reach the top page of the SERPs for competitive search terms like “ice cube iced tea.”

At the end of the campaign, Bigelow Tea had over 32,000 blog commitments, 44 million impressions, and an 18.5 percent boost in sales.