While Instagram influencer marketing is a well-known strategy, there are many other networks that are growing for influencers. According to Adweek, the industry is set to reach $10 billion in worth by 2020. Other networks like Snapchat, YouTube and TikTok have their own set of influencers with different demographics.

Influencer marketing agency Mediakix surveyed marketers at the end of 2018 to see what their feelings on influencers were for the new year.

Of those surveyed, 89% said ROI from influencer marketing was comparable to or better than other networks. The same survey noted that 65% of marketers plan on increasing their budgets for 2019.

And now that you know where we’re at in the industry, let’s examine how to create an influencer strategy.

According to 64 percent of the population polled in 2019 study performed by Mediakix, one of the three top overall goals that marketers aim for in influencer marketing is to generate sales and conversions.

According to studies, corporations earn around $18 for every $1 spent on communicating a message to customers via influencers. For many other brands, this number may be even greater.

Influencers, as previously said, have a huge impact on customers’ purchasing decisions. Approximately 40% of survey participants said they made a purchase after watching their favourite influencer utilise a product or service.

Because of the influence of influencers, it is quite feasible for businesses to build, manage, and create messages to be distributed to audiences through influencers.

Because of the importance of influencers, it is quite feasible for businesses to build, manage, and create messages to be conveyed to the audience via influencer in order to generate a significant increase in sales.

Consider Ashley, a lifestyle blogger at Cherished Bliss, who collaborated with Bigelow Tea, one of the most popular tea brands, on an influencer marketing campaign.

During the campaign, Ashley designed a recipe called Bigelow Iced Tea with Lemonade Ice Cubes, which helped the brand reach the top page of the SERPs for competitive search terms like “ice cube iced tea.”

At the end of the campaign, Bigelow Tea had over 32,000 blog commitments, 44 million impressions, and an 18.5 percent boost in sales.