{"id":897,"date":"2020-02-24T14:33:10","date_gmt":"2020-02-24T14:33:10","guid":{"rendered":"http:\/\/zikzag.wgl-demo.net\/?page_id=897"},"modified":"2022-04-29T04:11:11","modified_gmt":"2022-04-29T04:11:11","slug":"blog","status":"publish","type":"page","link":"https:\/\/influencewala.com\/index.php\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"<section><a href=\"http:\/\/influencewala.com\/2020\/02\/21\/delivering-what-consumers-really-value\/\"><img src='http:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog_01-990x755-990x840.jpg' alt='' \/><\/a>21 Feb<a href=\"http:\/\/influencewala.com\/category\/business\/\">Business<\/a><a href=\"http:\/\/influencewala.com\/category\/news\/\">News<\/a><\/p>\n<h3><a href=\"http:\/\/influencewala.com\/2020\/02\/21\/delivering-what-consumers-really-value\/\">Delivering What Consumers Really Value<\/a><\/h3>\n<p><a href=\"http:\/\/influencewala.com\/2020\/02\/21\/delivering-what-consumers-really-value\/\">Read More<\/a><a href=\"http:\/\/influencewala.com\/2020\/02\/24\/how-companies-are-re-configuring-supply\/\"><img src='http:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog_02-990x755-990x840.jpg' alt='' \/><\/a>24 Feb<a href=\"http:\/\/influencewala.com\/category\/analysis\/\">Analysis<\/a><\/p>\n<h3><a href=\"http:\/\/influencewala.com\/2020\/02\/24\/how-companies-are-re-configuring-supply\/\">How Companies are Re-configuring Supply<\/a><\/h3>\n<p><a href=\"http:\/\/influencewala.com\/2020\/02\/24\/how-companies-are-re-configuring-supply\/\">Read More<\/a><a href=\"http:\/\/influencewala.com\/2020\/02\/24\/asias-health-care-industry-outlook\/\"><img src='http:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog_03-990x755-990x840.jpg' alt='' \/><\/a>24 Feb<a href=\"http:\/\/influencewala.com\/category\/finance\/\">Finance<\/a><\/p>\n<h3><a href=\"http:\/\/influencewala.com\/2020\/02\/24\/asias-health-care-industry-outlook\/\">Asia&#8217;s Health-Care  Industry Outlook<\/a><\/h3>\n<p><a href=\"http:\/\/influencewala.com\/2020\/02\/24\/asias-health-care-industry-outlook\/\">Read More<\/a><img src='http:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog_04-990x755-990x840.jpg' alt='' \/><a data-rel=\"youtube-5e7c8afd436a2\" href=\"https:\/\/www.youtube.com\/watch?v=jqRdl2P2CjE\"><svg viewBox=\"0 0 232 232\"><path d=\"M203,99L49,2.3c-4.5-2.7-10.2-2.2-14.5-2.2 c-17.1,0-17,13-17,16.6v199c0,2.8-0.07,16.6,17,16.6c4.3,0,10,0.4,14.5-2.2 l154-97c12.7-7.5,10.5-16.5,10.5-16.5S216,107,204,100z\"\/><\/svg><\/a>24 Feb<a href=\"http:\/\/influencewala.com\/category\/analysis\/\">Analysis<\/a><a href=\"http:\/\/influencewala.com\/category\/business\/\">Business<\/a><\/p>\n<h3><a href=\"http:\/\/influencewala.com\/2020\/02\/24\/a-new-age-for-trade-supply-chain-finance\/\">A New Age for Trade &#038; Supply Chain Finance<\/a><\/h3>\n<p><a href=\"http:\/\/influencewala.com\/2020\/02\/24\/a-new-age-for-trade-supply-chain-finance\/\">Read More<\/a><br \/>\n\t\t\t\t<img src='http:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog_05-990x840.jpg' alt='' \/><img src='http:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog_13-990x840.jpg' alt='' \/><img src='http:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog_14-990x840.jpg' alt='' \/><br \/>\n\t\t\t24 Feb<a href=\"http:\/\/influencewala.com\/category\/analysis\/\">Analysis<\/a><a href=\"http:\/\/influencewala.com\/category\/news\/\">News<\/a><\/p>\n<h3><a href=\"http:\/\/influencewala.com\/2020\/02\/24\/when-sustainability-requires-change\/\">When Sustainability Requires Change<\/a><\/h3>\n<p><a href=\"http:\/\/influencewala.com\/2020\/02\/24\/when-sustainability-requires-change\/\">Read More<\/a><a href=\"http:\/\/influencewala.com\/2020\/02\/24\/youre-still-not-using-digital-finance-tools\/\"><img src='http:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog_06-990x755-990x840.jpg' alt='' \/><\/a>24 Feb<a href=\"http:\/\/influencewala.com\/category\/business\/\">Business<\/a><a href=\"http:\/\/influencewala.com\/category\/finance\/\">Finance<\/a><\/p>\n<h3><a href=\"http:\/\/influencewala.com\/2020\/02\/24\/youre-still-not-using-digital-finance-tools\/\">You\u2019re Still Not Using Digital Finance Tools?<\/a><\/h3>\n<p><a href=\"http:\/\/influencewala.com\/2020\/02\/24\/youre-still-not-using-digital-finance-tools\/\">Read More<\/a><a href=\"http:\/\/influencewala.com\/2020\/02\/24\/the-great-e-commerce-illusion-in-products\/\"><img src='http:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog_07-990x755-990x840.jpg' alt='' \/><\/a>24 Feb<a href=\"http:\/\/influencewala.com\/category\/analysis\/\">Analysis<\/a><a href=\"http:\/\/influencewala.com\/category\/finance\/\">Finance<\/a><\/p>\n<h3><a href=\"http:\/\/influencewala.com\/2020\/02\/24\/the-great-e-commerce-illusion-in-products\/\">The Great E-commerce Illusion in Products<\/a><\/h3>\n<p><a href=\"http:\/\/influencewala.com\/2020\/02\/24\/the-great-e-commerce-illusion-in-products\/\">Read More<\/a><a href=\"http:\/\/influencewala.com\/2020\/02\/24\/rebooting-a-digital-solution-to-finance\/\"><img src='http:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog_08-990x755-990x840.jpg' alt='' \/><\/a>24 Feb<a href=\"http:\/\/influencewala.com\/category\/business\/\">Business<\/a><a href=\"http:\/\/influencewala.com\/category\/news\/\">News<\/a><\/p>\n<h3><a href=\"http:\/\/influencewala.com\/2020\/02\/24\/rebooting-a-digital-solution-to-finance\/\">Rebooting a Digital Solution to Finance<\/a><\/h3>\n<p><a href=\"http:\/\/influencewala.com\/2020\/02\/24\/rebooting-a-digital-solution-to-finance\/\">Read More<\/a><a href=\"#\">Load More<\/a><\/p>\n<form><input type='hidden' class='ajax_data' name='5e7c8afd47388_ajax_data' value='{&quot;query&quot;:{&quot;query&quot;:{&quot;post_status&quot;:&quot;publish&quot;,&quot;posts_per_page&quot;:8,&quot;order&quot;:&quot;ASC&quot;,&quot;orderby&quot;:&quot;date&quot;,&quot;paged&quot;:1,&quot;update_post_term_cache&quot;:false,&quot;update_post_meta_cache&quot;:false},&quot;query_vars&quot;:{&quot;post_status&quot;:&quot;publish&quot;,&quot;posts_per_page&quot;:8,&quot;order&quot;:&quot;ASC&quot;,&quot;orderby&quot;:&quot;date&quot;,&quot;paged&quot;:1,&quot;update_post_term_cache&quot;:false,&quot;update_post_meta_cache&quot;:false,&quot;error&quot;:&quot;&quot;,&quot;m&quot;:&quot;&quot;,&quot;p&quot;:0,&quot;post_parent&quot;:&quot;&quot;,&quot;subpost&quot;:&quot;&quot;,&quot;subpost_id&quot;:&quot;&quot;,&quot;attachment&quot;:&quot;&quot;,&quot;attachment_id&quot;:0,&quot;name&quot;:&quot;&quot;,&quot;pagename&quot;:&quot;&quot;,&quot;page_id&quot;:0,&quot;second&quot;:&quot;&quot;,&quot;minute&quot;:&quot;&quot;,&quot;hour&quot;:&quot;&quot;,&quot;day&quot;:0,&quot;monthnum&quot;:0,&quot;year&quot;:0,&quot;w&quot;:0,&quot;category_name&quot;:&quot;&quot;,&quot;tag&quot;:&quot;&quot;,&quot;cat&quot;:&quot;&quot;,&quot;tag_id&quot;:&quot;&quot;,&quot;author&quot;:&quot;&quot;,&quot;author_name&quot;:&quot;&quot;,&quot;feed&quot;:&quot;&quot;,&quot;tb&quot;:&quot;&quot;,&quot;meta_key&quot;:&quot;&quot;,&quot;meta_value&quot;:&quot;&quot;,&quot;preview&quot;:&quot;&quot;,&quot;s&quot;:&quot;&quot;,&quot;sentence&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;,&quot;fields&quot;:&quot;&quot;,&quot;menu_order&quot;:&quot;&quot;,&quot;embed&quot;:&quot;&quot;,&quot;category__in&quot;:[],&quot;category__not_in&quot;:[],&quot;category__and&quot;:[],&quot;post__in&quot;:[],&quot;post__not_in&quot;:[],&quot;post_name__in&quot;:[],&quot;tag__in&quot;:[],&quot;tag__not_in&quot;:[],&quot;tag__and&quot;:[],&quot;tag_slug__in&quot;:[],&quot;tag_slug__and&quot;:[],&quot;post_parent__in&quot;:[],&quot;post_parent__not_in&quot;:[],&quot;author__in&quot;:[],&quot;author__not_in&quot;:[],&quot;ignore_sticky_posts&quot;:false,&quot;suppress_filters&quot;:false,&quot;cache_results&quot;:true,&quot;lazy_load_term_meta&quot;:false,&quot;post_type&quot;:&quot;&quot;,&quot;nopaging&quot;:false,&quot;comments_per_page&quot;:&quot;50&quot;,&quot;no_found_rows&quot;:false},&quot;tax_query&quot;:{&quot;queries&quot;:[],&quot;relation&quot;:&quot;AND&quot;,&quot;queried_terms&quot;:[],&quot;primary_table&quot;:&quot;wp_posts&quot;,&quot;primary_id_column&quot;:&quot;ID&quot;},&quot;meta_query&quot;:{&quot;queries&quot;:[],&quot;relation&quot;:null,&quot;meta_table&quot;:null,&quot;meta_id_column&quot;:null,&quot;primary_table&quot;:null,&quot;primary_id_column&quot;:null},&quot;date_query&quot;:false,&quot;request&quot;:&quot;SELECT SQL_CALC_FOUND_ROWS  wp_posts.ID FROM wp_posts  WHERE 1=1  AND wp_posts.post_type = &#039;post&#039; AND ((wp_posts.post_status = &#039;publish&#039;))  ORDER BY wp_posts.post_date ASC LIMIT 0, 8&quot;,&quot;posts&quot;:[{&quot;ID&quot;:602,&quot;post_author&quot;:&quot;2&quot;,&quot;post_date&quot;:&quot;2020-02-21 22:01:15&quot;,&quot;post_date_gmt&quot;:&quot;2020-02-21 22:01:15&quot;,&quot;post_content&quot;:&quot;&lt;p style=&quot;margin-bottom: 16px;&quot;&gt;Cybercrime is a threat to all the organizations, but when we take in consideration the financial market the level of menace increases exponentially. Today banks and other financial organizations face the need of providing the bestincreases exponentially. Today banks and other financial organizations face the need of providing the best possible services in the best possible way and reachable by everyone everywhere. We are watching to a spread of different products and services being available through the use.&lt;\/p&gt;&lt;p&gt;By 2030u2014little more than a decade from nowu2014theu00a0global economy will likely be in the midstu00a0of a major transformation. Companies and investors grapple with changing conditions constantly, but our research points to an unusual level of volatility in the decades ahead. To understand why, we look at the three major forces that will shape the 2020s: demographics, automation and inequality. These forces are already in motion and set to collide.&lt;\/p&gt;ttntttttttttt&lt;img width=&quot;700&quot; height=&quot;583&quot; src=&quot;http:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_01.jpg&quot; alt=&quot;&quot; srcset=&quot;https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_01.jpg 700w, https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_01-300x250.jpg 300w&quot; sizes=&quot;(max-width: 700px) 100vw, 700px&quot; \/&gt;tttttttttttntttttttttt&lt;img width=&quot;700&quot; height=&quot;583&quot; src=&quot;http:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_02.jpg&quot; alt=&quot;&quot; srcset=&quot;https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_02.jpg 700w, https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_02-300x250.jpg 300w&quot; sizes=&quot;(max-width: 700px) 100vw, 700px&quot; \/&gt;tttttttttttntttttttttt&lt;img width=&quot;870&quot; height=&quot;350&quot; src=&quot;http:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_03.jpg&quot; alt=&quot;&quot; srcset=&quot;https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_03.jpg 870w, https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_03-300x121.jpg 300w, https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_03-768x309.jpg 768w&quot; sizes=&quot;(max-width: 870px) 100vw, 870px&quot; \/&gt;tttttttttttnttt&lt;h4&gt;The New Rules for Marketing Your Brand&lt;\/h4&gt;ttntt&lt;p style=&quot;margin-bottom: 16px;&quot;&gt;Consumer products marketing has experienced a profound change over the last 5 to 10 years, from a world dominated by large global brands and established TV and big-box retail models to a world that&#039;s quickly much more complex, with a proliferation of brands, channels and marketing tools. &lt;strong&gt;Technology&#039;s disrupted the industry in three ways.&lt;\/strong&gt; Firstly, it&#039;s disrupted the way consumers engage with brands. In the UK and the US now, over 60% of consumers discover brands.&lt;\/p&gt;&lt;p&gt;There are five areas that we encourage CMOs to look at. The first is, what are my future-back platforms that will lead growth for the next 5 to 10 years? Taking today&#039;s profit pools and forecasting them present forward just won&#039;t capture the level of disruption that&#039;s impacting these industries.&lt;\/p&gt;ttntt&lt;blockquote&gt;u201cThere are no secrets to success. It is the result of preparation, hard work, and learning failure.u201dn&lt;cite&gt;- OLIVER SANDERO&lt;\/cite&gt;&lt;\/blockquote&gt;ttnttSecondly, given those growth platforms, what is the brand portfolio, business portfolio that I&#039;ll use to address them? Brand portfolio strategy is definitely rising in importance. And thirdly, when I&#039;m clear on those platforms and those brands, how am I going to implement modern marketing to engage with the consumer? We&#039;re seeing an extreme rise in profitable growth from the clients that we&#039;re supporting to reset their marketing model. But that isn&#039;t straightforward. So actually, areas four and five are enablers. Four, what&#039;s the data and technology strategy and the roadmap to implement that? The leaders are owning their own data, refreshing it constantly and, more importantly, using it to inform the business decisions. And they&#039;re making the technology that underpins that a priority.&quot;,&quot;post_title&quot;:&quot;Delivering What Consumers Really Value&quot;,&quot;post_excerpt&quot;:&quot;On the other hand, organizations have the need for integrating in IT departments new technologies often using cloud services and other ways of direct access to the web. This pressure for IT departments to give...&quot;,&quot;post_status&quot;:&quot;publish&quot;,&quot;comment_status&quot;:&quot;open&quot;,&quot;ping_status&quot;:&quot;open&quot;,&quot;post_password&quot;:&quot;&quot;,&quot;post_name&quot;:&quot;delivering-what-consumers-really-value&quot;,&quot;to_ping&quot;:&quot;&quot;,&quot;pinged&quot;:&quot;&quot;,&quot;post_modified&quot;:&quot;2020-03-10 09:44:52&quot;,&quot;post_modified_gmt&quot;:&quot;2020-03-10 09:44:52&quot;,&quot;post_content_filtered&quot;:&quot;&quot;,&quot;post_parent&quot;:0,&quot;guid&quot;:&quot;http:\/\/influencewala.com\/?p=602&quot;,&quot;menu_order&quot;:0,&quot;post_type&quot;:&quot;post&quot;,&quot;post_mime_type&quot;:&quot;&quot;,&quot;comment_count&quot;:&quot;2&quot;,&quot;filter&quot;:&quot;raw&quot;},{&quot;ID&quot;:815,&quot;post_author&quot;:&quot;2&quot;,&quot;post_date&quot;:&quot;2020-02-24 08:59:17&quot;,&quot;post_date_gmt&quot;:&quot;2020-02-24 08:59:17&quot;,&quot;post_content&quot;:&quot;&lt;p style=&quot;margin-bottom: 16px;&quot;&gt;Cybercrime is a threat to all the organizations, but when we take in consideration the financial market the level of menace increases exponentially. Today banks and other financial organizations face the need of providing the bestincreases exponentially. Today banks and other financial organizations face the need of providing the best possible services in the best possible way and reachable by everyone everywhere. We are watching to a spread of different products and services being available through the use.&lt;\/p&gt;&lt;p&gt;By 2030u2014little more than a decade from nowu2014theu00a0global economy will likely be in the midstu00a0of a major transformation. Companies and investors grapple with changing conditions constantly, but our research points to an unusual level of volatility in the decades ahead. To understand why, we look at the three major forces that will shape the 2020s: demographics, automation and inequality. These forces are already in motion and set to collide.&lt;\/p&gt;ttntttttttttt&lt;img width=&quot;700&quot; height=&quot;583&quot; src=&quot;http:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_01.jpg&quot; alt=&quot;&quot; srcset=&quot;https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_01.jpg 700w, https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_01-300x250.jpg 300w&quot; sizes=&quot;(max-width: 700px) 100vw, 700px&quot; \/&gt;tttttttttttntttttttttt&lt;img width=&quot;700&quot; height=&quot;583&quot; src=&quot;http:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_02.jpg&quot; alt=&quot;&quot; srcset=&quot;https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_02.jpg 700w, https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_02-300x250.jpg 300w&quot; sizes=&quot;(max-width: 700px) 100vw, 700px&quot; \/&gt;tttttttttttntttttttttt&lt;img width=&quot;870&quot; height=&quot;350&quot; src=&quot;http:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_03.jpg&quot; alt=&quot;&quot; srcset=&quot;https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_03.jpg 870w, https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_03-300x121.jpg 300w, https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_03-768x309.jpg 768w&quot; sizes=&quot;(max-width: 870px) 100vw, 870px&quot; \/&gt;tttttttttttnttt&lt;h4&gt;The New Rules for Marketing Your Brand&lt;\/h4&gt;ttntt&lt;p style=&quot;margin-bottom: 16px;&quot;&gt;Consumer products marketing has experienced a profound change over the last 5 to 10 years, from a world dominated by large global brands and established TV and big-box retail models to a world that&#039;s quickly much more complex, with a proliferation of brands, channels and marketing tools. &lt;strong&gt;Technology&#039;s disrupted the industry in three ways.&lt;\/strong&gt; Firstly, it&#039;s disrupted the way consumers engage with brands. In the UK and the US now, over 60% of consumers discover brands.&lt;\/p&gt;&lt;p&gt;There are five areas that we encourage CMOs to look at. The first is, what are my future-back platforms that will lead growth for the next 5 to 10 years? Taking today&#039;s profit pools and forecasting them present forward just won&#039;t capture the level of disruption that&#039;s impacting these industries.&lt;\/p&gt;ttntt&lt;blockquote&gt;u201cThere are no secrets to success. It is the result of preparation, hard work, and learning failure.u201dn&lt;cite&gt;- OLIVER SANDERO&lt;\/cite&gt;&lt;\/blockquote&gt;ttnttSecondly, given those growth platforms, what is the brand portfolio, business portfolio that I&#039;ll use to address them? Brand portfolio strategy is definitely rising in importance. And thirdly, when I&#039;m clear on those platforms and those brands, how am I going to implement modern marketing to engage with the consumer? We&#039;re seeing an extreme rise in profitable growth from the clients that we&#039;re supporting to reset their marketing model. But that isn&#039;t straightforward. So actually, areas four and five are enablers. Four, what&#039;s the data and technology strategy and the roadmap to implement that? The leaders are owning their own data, refreshing it constantly and, more importantly, using it to inform the business decisions. And they&#039;re making the technology that underpins that a priority.&quot;,&quot;post_title&quot;:&quot;How Companies are Re-configuring Supply&quot;,&quot;post_excerpt&quot;:&quot;On the other hand, organizations have the need for integrating in IT departments new technologies often using cloud services and other ways of direct access to the web. This pressure for IT departments to give...&quot;,&quot;post_status&quot;:&quot;publish&quot;,&quot;comment_status&quot;:&quot;open&quot;,&quot;ping_status&quot;:&quot;open&quot;,&quot;post_password&quot;:&quot;&quot;,&quot;post_name&quot;:&quot;how-companies-are-re-configuring-supply&quot;,&quot;to_ping&quot;:&quot;&quot;,&quot;pinged&quot;:&quot;&quot;,&quot;post_modified&quot;:&quot;2020-03-10 09:52:04&quot;,&quot;post_modified_gmt&quot;:&quot;2020-03-10 09:52:04&quot;,&quot;post_content_filtered&quot;:&quot;&quot;,&quot;post_parent&quot;:0,&quot;guid&quot;:&quot;http:\/\/influencewala.com\/?p=815&quot;,&quot;menu_order&quot;:0,&quot;post_type&quot;:&quot;post&quot;,&quot;post_mime_type&quot;:&quot;&quot;,&quot;comment_count&quot;:&quot;2&quot;,&quot;filter&quot;:&quot;raw&quot;},{&quot;ID&quot;:831,&quot;post_author&quot;:&quot;2&quot;,&quot;post_date&quot;:&quot;2020-02-24 09:50:46&quot;,&quot;post_date_gmt&quot;:&quot;2020-02-24 09:50:46&quot;,&quot;post_content&quot;:&quot;&lt;p style=&quot;margin-bottom: 16px;&quot;&gt;Cybercrime is a threat to all the organizations, but when we take in consideration the financial market the level of menace increases exponentially. Today banks and other financial organizations face the need of providing the bestincreases exponentially. Today banks and other financial organizations face the need of providing the best possible services in the best possible way and reachable by everyone everywhere. We are watching to a spread of different products and services being available through the use.&lt;\/p&gt;&lt;p&gt;By 2030u2014little more than a decade from nowu2014theu00a0global economy will likely be in the midstu00a0of a major transformation. Companies and investors grapple with changing conditions constantly, but our research points to an unusual level of volatility in the decades ahead. To understand why, we look at the three major forces that will shape the 2020s: demographics, automation and inequality. These forces are already in motion and set to collide.&lt;\/p&gt;ttntttttttttt&lt;img width=&quot;700&quot; height=&quot;583&quot; src=&quot;http:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_01.jpg&quot; alt=&quot;&quot; srcset=&quot;https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_01.jpg 700w, https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_01-300x250.jpg 300w&quot; sizes=&quot;(max-width: 700px) 100vw, 700px&quot; \/&gt;tttttttttttntttttttttt&lt;img width=&quot;700&quot; height=&quot;583&quot; src=&quot;http:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_02.jpg&quot; alt=&quot;&quot; srcset=&quot;https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_02.jpg 700w, https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_02-300x250.jpg 300w&quot; sizes=&quot;(max-width: 700px) 100vw, 700px&quot; \/&gt;tttttttttttntttttttttt&lt;img width=&quot;870&quot; height=&quot;350&quot; src=&quot;http:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_03.jpg&quot; alt=&quot;&quot; srcset=&quot;https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_03.jpg 870w, https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_03-300x121.jpg 300w, https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_03-768x309.jpg 768w&quot; sizes=&quot;(max-width: 870px) 100vw, 870px&quot; \/&gt;tttttttttttnttt&lt;h4&gt;The New Rules for Marketing Your Brand&lt;\/h4&gt;ttntt&lt;p style=&quot;margin-bottom: 16px;&quot;&gt;Consumer products marketing has experienced a profound change over the last 5 to 10 years, from a world dominated by large global brands and established TV and big-box retail models to a world that&#039;s quickly much more complex, with a proliferation of brands, channels and marketing tools. &lt;strong&gt;Technology&#039;s disrupted the industry in three ways.&lt;\/strong&gt; Firstly, it&#039;s disrupted the way consumers engage with brands. In the UK and the US now, over 60% of consumers discover brands.&lt;\/p&gt;&lt;p&gt;There are five areas that we encourage CMOs to look at. The first is, what are my future-back platforms that will lead growth for the next 5 to 10 years? Taking today&#039;s profit pools and forecasting them present forward just won&#039;t capture the level of disruption that&#039;s impacting these industries.&lt;\/p&gt;ttntt&lt;blockquote&gt;u201cThere are no secrets to success. It is the result of preparation, hard work, and learning failure.u201dn&lt;cite&gt;- OLIVER SANDERO&lt;\/cite&gt;&lt;\/blockquote&gt;ttnttSecondly, given those growth platforms, what is the brand portfolio, business portfolio that I&#039;ll use to address them? Brand portfolio strategy is definitely rising in importance. And thirdly, when I&#039;m clear on those platforms and those brands, how am I going to implement modern marketing to engage with the consumer? We&#039;re seeing an extreme rise in profitable growth from the clients that we&#039;re supporting to reset their marketing model. But that isn&#039;t straightforward. So actually, areas four and five are enablers. Four, what&#039;s the data and technology strategy and the roadmap to implement that? The leaders are owning their own data, refreshing it constantly and, more importantly, using it to inform the business decisions. And they&#039;re making the technology that underpins that a priority.&quot;,&quot;post_title&quot;:&quot;Asia&#039;s Health-Care  Industry Outlook&quot;,&quot;post_excerpt&quot;:&quot;On the other hand, organizations have the need for integrating in IT departments new technologies often using cloud services and other ways of direct access to the web. This pressure for IT departments to give...&quot;,&quot;post_status&quot;:&quot;publish&quot;,&quot;comment_status&quot;:&quot;open&quot;,&quot;ping_status&quot;:&quot;open&quot;,&quot;post_password&quot;:&quot;&quot;,&quot;post_name&quot;:&quot;asias-health-care-industry-outlook&quot;,&quot;to_ping&quot;:&quot;&quot;,&quot;pinged&quot;:&quot;&quot;,&quot;post_modified&quot;:&quot;2020-03-10 09:54:54&quot;,&quot;post_modified_gmt&quot;:&quot;2020-03-10 09:54:54&quot;,&quot;post_content_filtered&quot;:&quot;&quot;,&quot;post_parent&quot;:0,&quot;guid&quot;:&quot;http:\/\/influencewala.com\/?p=831&quot;,&quot;menu_order&quot;:0,&quot;post_type&quot;:&quot;post&quot;,&quot;post_mime_type&quot;:&quot;&quot;,&quot;comment_count&quot;:&quot;2&quot;,&quot;filter&quot;:&quot;raw&quot;},{&quot;ID&quot;:834,&quot;post_author&quot;:&quot;2&quot;,&quot;post_date&quot;:&quot;2020-02-24 10:01:18&quot;,&quot;post_date_gmt&quot;:&quot;2020-02-24 10:01:18&quot;,&quot;post_content&quot;:&quot;&lt;p style=&quot;margin-bottom: 16px;&quot;&gt;Cybercrime is a threat to all the organizations, but when we take in consideration the financial market the level of menace increases exponentially. Today banks and other financial organizations face the need of providing the bestincreases exponentially. Today banks and other financial organizations face the need of providing the best possible services in the best possible way and reachable by everyone everywhere. We are watching to a spread of different products and services being available through the use.&lt;\/p&gt;&lt;p&gt;By 2030u2014little more than a decade from nowu2014theu00a0global economy will likely be in the midstu00a0of a major transformation. Companies and investors grapple with changing conditions constantly, but our research points to an unusual level of volatility in the decades ahead. To understand why, we look at the three major forces that will shape the 2020s: demographics, automation and inequality. These forces are already in motion and set to collide.&lt;\/p&gt;ttntttttttttt&lt;img width=&quot;700&quot; height=&quot;583&quot; src=&quot;http:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_01.jpg&quot; alt=&quot;&quot; srcset=&quot;https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_01.jpg 700w, https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_01-300x250.jpg 300w&quot; sizes=&quot;(max-width: 700px) 100vw, 700px&quot; \/&gt;tttttttttttntttttttttt&lt;img width=&quot;700&quot; height=&quot;583&quot; src=&quot;http:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_02.jpg&quot; alt=&quot;&quot; srcset=&quot;https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_02.jpg 700w, https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_02-300x250.jpg 300w&quot; sizes=&quot;(max-width: 700px) 100vw, 700px&quot; \/&gt;tttttttttttntttttttttt&lt;img width=&quot;870&quot; height=&quot;350&quot; src=&quot;http:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_03.jpg&quot; alt=&quot;&quot; srcset=&quot;https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_03.jpg 870w, https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_03-300x121.jpg 300w, https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_03-768x309.jpg 768w&quot; sizes=&quot;(max-width: 870px) 100vw, 870px&quot; \/&gt;tttttttttttnttt&lt;h4&gt;The New Rules for Marketing Your Brand&lt;\/h4&gt;ttntt&lt;p style=&quot;margin-bottom: 16px;&quot;&gt;Consumer products marketing has experienced a profound change over the last 5 to 10 years, from a world dominated by large global brands and established TV and big-box retail models to a world that&#039;s quickly much more complex, with a proliferation of brands, channels and marketing tools. &lt;strong&gt;Technology&#039;s disrupted the industry in three ways.&lt;\/strong&gt; Firstly, it&#039;s disrupted the way consumers engage with brands. In the UK and the US now, over 60% of consumers discover brands.&lt;\/p&gt;&lt;p&gt;There are five areas that we encourage CMOs to look at. The first is, what are my future-back platforms that will lead growth for the next 5 to 10 years? Taking today&#039;s profit pools and forecasting them present forward just won&#039;t capture the level of disruption that&#039;s impacting these industries.&lt;\/p&gt;ttntt&lt;blockquote&gt;u201cThere are no secrets to success. It is the result of preparation, hard work, and learning failure.u201dn&lt;cite&gt;- OLIVER SANDERO&lt;\/cite&gt;&lt;\/blockquote&gt;ttnttSecondly, given those growth platforms, what is the brand portfolio, business portfolio that I&#039;ll use to address them? Brand portfolio strategy is definitely rising in importance. And thirdly, when I&#039;m clear on those platforms and those brands, how am I going to implement modern marketing to engage with the consumer? We&#039;re seeing an extreme rise in profitable growth from the clients that we&#039;re supporting to reset their marketing model. But that isn&#039;t straightforward. So actually, areas four and five are enablers. Four, what&#039;s the data and technology strategy and the roadmap to implement that? The leaders are owning their own data, refreshing it constantly and, more importantly, using it to inform the business decisions. And they&#039;re making the technology that underpins that a priority.&quot;,&quot;post_title&quot;:&quot;A New Age for Trade &amp; Supply Chain Finance&quot;,&quot;post_excerpt&quot;:&quot;On the other hand, organizations have the need for integrating in IT departments new technologies often using cloud services and other ways of direct access to the web. This pressure for IT departments to give...&quot;,&quot;post_status&quot;:&quot;publish&quot;,&quot;comment_status&quot;:&quot;open&quot;,&quot;ping_status&quot;:&quot;open&quot;,&quot;post_password&quot;:&quot;&quot;,&quot;post_name&quot;:&quot;a-new-age-for-trade-supply-chain-finance&quot;,&quot;to_ping&quot;:&quot;&quot;,&quot;pinged&quot;:&quot;&quot;,&quot;post_modified&quot;:&quot;2020-03-10 09:57:01&quot;,&quot;post_modified_gmt&quot;:&quot;2020-03-10 09:57:01&quot;,&quot;post_content_filtered&quot;:&quot;&quot;,&quot;post_parent&quot;:0,&quot;guid&quot;:&quot;http:\/\/influencewala.com\/?p=834&quot;,&quot;menu_order&quot;:0,&quot;post_type&quot;:&quot;post&quot;,&quot;post_mime_type&quot;:&quot;&quot;,&quot;comment_count&quot;:&quot;2&quot;,&quot;filter&quot;:&quot;raw&quot;},{&quot;ID&quot;:837,&quot;post_author&quot;:&quot;2&quot;,&quot;post_date&quot;:&quot;2020-02-24 10:06:14&quot;,&quot;post_date_gmt&quot;:&quot;2020-02-24 10:06:14&quot;,&quot;post_content&quot;:&quot;&lt;p style=&quot;margin-bottom: 16px;&quot;&gt;Cybercrime is a threat to all the organizations, but when we take in consideration the financial market the level of menace increases exponentially. Today banks and other financial organizations face the need of providing the bestincreases exponentially. Today banks and other financial organizations face the need of providing the best possible services in the best possible way and reachable by everyone everywhere. We are watching to a spread of different products and services being available through the use.&lt;\/p&gt;nBy 2030u2014little more than a decade from nowu2014the&amp;nbsp;global economy will likely be in the midst&amp;nbsp;of a major transformation. Companies and investors grapple with changing conditions constantly, but our research points to an unusual level of volatility in the decades ahead. To understand why, we look at the three major forces that will shape the 2020s: demographics, automation and inequality. These forces are already in motion and set to collide.nn&lt;img width=&quot;700&quot; height=&quot;583&quot; src=&quot;http:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_01.jpg&quot; alt=&quot;&quot; srcset=&quot;https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_01.jpg 700w, https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_01-300x250.jpg 300w&quot; sizes=&quot;(max-width: 700px) 100vw, 700px&quot;&gt;n&lt;img width=&quot;700&quot; height=&quot;583&quot; src=&quot;http:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_02.jpg&quot; alt=&quot;&quot; srcset=&quot;https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_02.jpg 700w, https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_02-300x250.jpg 300w&quot; sizes=&quot;(max-width: 700px) 100vw, 700px&quot;&gt;n&lt;img width=&quot;870&quot; height=&quot;350&quot; src=&quot;http:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_03.jpg&quot; alt=&quot;&quot; srcset=&quot;https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_03.jpg 870w, https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_03-300x121.jpg 300w, https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_03-768x309.jpg 768w&quot; sizes=&quot;(max-width: 870px) 100vw, 870px&quot;&gt;n&lt;h4&gt;The New Rules for Marketing Your Brand&lt;\/h4&gt;n&lt;p style=&quot;margin-bottom: 16px;&quot;&gt;Consumer products marketing has experienced a profound change over the last 5 to 10 years, from a world dominated by large global brands and established TV and big-box retail models to a world that&#039;s quickly much more complex, with a proliferation of brands, channels and marketing tools. &lt;strong&gt;Technology&#039;s disrupted the industry in three ways.&lt;\/strong&gt; Firstly, it&#039;s disrupted the way consumers engage with brands. In the UK and the US now, over 60% of consumers discover brands.&lt;\/p&gt;nThere are five areas that we encourage CMOs to look at. The first is, what are my future-back platforms that will lead growth for the next 5 to 10 years? Taking today&#039;s profit pools and forecasting them present forward just won&#039;t capture the level of disruption that&#039;s impacting these industries.n&lt;blockquote&gt;u201cThere are no secrets to success. It is the result of preparation, hard work, and learning failure.u201dn&lt;cite&gt;- OLIVER SANDERO&lt;\/cite&gt;&lt;\/blockquote&gt;nSecondly, given those growth platforms, what is the brand portfolio, business portfolio that I&#039;ll use to address them? Brand portfolio strategy is definitely rising in importance. And thirdly, when I&#039;m clear on those platforms and those brands, how am I going to implement modern marketing to engage with the consumer? We&#039;re seeing an extreme rise in profitable growth from the clients that we&#039;re supporting to reset their marketing model. But that isn&#039;t straightforward. So actually, areas four and five are enablers. Four, what&#039;s the data and technology strategy and the roadmap to implement that? The leaders are owning their own data, refreshing it constantly and, more importantly, using it to inform the business decisions. And they&#039;re making the technology that underpins that a priority.&quot;,&quot;post_title&quot;:&quot;When Sustainability Requires Change&quot;,&quot;post_excerpt&quot;:&quot;On the other hand, organizations have the need for integrating in IT departments new technologies often using cloud services and other ways of direct access to the web. This pressure for IT departments to give...&quot;,&quot;post_status&quot;:&quot;publish&quot;,&quot;comment_status&quot;:&quot;open&quot;,&quot;ping_status&quot;:&quot;open&quot;,&quot;post_password&quot;:&quot;&quot;,&quot;post_name&quot;:&quot;when-sustainability-requires-change&quot;,&quot;to_ping&quot;:&quot;&quot;,&quot;pinged&quot;:&quot;&quot;,&quot;post_modified&quot;:&quot;2020-03-13 10:19:25&quot;,&quot;post_modified_gmt&quot;:&quot;2020-03-13 10:19:25&quot;,&quot;post_content_filtered&quot;:&quot;&quot;,&quot;post_parent&quot;:0,&quot;guid&quot;:&quot;http:\/\/influencewala.com\/?p=837&quot;,&quot;menu_order&quot;:0,&quot;post_type&quot;:&quot;post&quot;,&quot;post_mime_type&quot;:&quot;&quot;,&quot;comment_count&quot;:&quot;2&quot;,&quot;filter&quot;:&quot;raw&quot;},{&quot;ID&quot;:840,&quot;post_author&quot;:&quot;2&quot;,&quot;post_date&quot;:&quot;2020-02-24 10:09:59&quot;,&quot;post_date_gmt&quot;:&quot;2020-02-24 10:09:59&quot;,&quot;post_content&quot;:&quot;&lt;p style=&quot;margin-bottom: 16px;&quot;&gt;Cybercrime is a threat to all the organizations, but when we take in consideration the financial market the level of menace increases exponentially. Today banks and other financial organizations face the need of providing the bestincreases exponentially. Today banks and other financial organizations face the need of providing the best possible services in the best possible way and reachable by everyone everywhere. We are watching to a spread of different products and services being available through the use.&lt;\/p&gt;&lt;p&gt;By 2030u2014little more than a decade from nowu2014theu00a0global economy will likely be in the midstu00a0of a major transformation. Companies and investors grapple with changing conditions constantly, but our research points to an unusual level of volatility in the decades ahead. To understand why, we look at the three major forces that will shape the 2020s: demographics, automation and inequality. These forces are already in motion and set to collide.&lt;\/p&gt;ttntttttttttt&lt;img width=&quot;700&quot; height=&quot;583&quot; src=&quot;http:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_01.jpg&quot; alt=&quot;&quot; srcset=&quot;https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_01.jpg 700w, https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_01-300x250.jpg 300w&quot; sizes=&quot;(max-width: 700px) 100vw, 700px&quot; \/&gt;tttttttttttntttttttttt&lt;img width=&quot;700&quot; height=&quot;583&quot; src=&quot;http:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_02.jpg&quot; alt=&quot;&quot; srcset=&quot;https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_02.jpg 700w, https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_02-300x250.jpg 300w&quot; sizes=&quot;(max-width: 700px) 100vw, 700px&quot; \/&gt;tttttttttttntttttttttt&lt;img width=&quot;870&quot; height=&quot;350&quot; src=&quot;http:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_03.jpg&quot; alt=&quot;&quot; srcset=&quot;https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_03.jpg 870w, https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_03-300x121.jpg 300w, https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_03-768x309.jpg 768w&quot; sizes=&quot;(max-width: 870px) 100vw, 870px&quot; \/&gt;tttttttttttnttt&lt;h4&gt;The New Rules for Marketing Your Brand&lt;\/h4&gt;ttntt&lt;p style=&quot;margin-bottom: 16px;&quot;&gt;Consumer products marketing has experienced a profound change over the last 5 to 10 years, from a world dominated by large global brands and established TV and big-box retail models to a world that&#039;s quickly much more complex, with a proliferation of brands, channels and marketing tools. &lt;strong&gt;Technology&#039;s disrupted the industry in three ways.&lt;\/strong&gt; Firstly, it&#039;s disrupted the way consumers engage with brands. In the UK and the US now, over 60% of consumers discover brands.&lt;\/p&gt;&lt;p&gt;There are five areas that we encourage CMOs to look at. The first is, what are my future-back platforms that will lead growth for the next 5 to 10 years? Taking today&#039;s profit pools and forecasting them present forward just won&#039;t capture the level of disruption that&#039;s impacting these industries.&lt;\/p&gt;ttntt&lt;blockquote&gt;u201cThere are no secrets to success. It is the result of preparation, hard work, and learning failure.u201dn&lt;cite&gt;- OLIVER SANDERO&lt;\/cite&gt;&lt;\/blockquote&gt;ttnttSecondly, given those growth platforms, what is the brand portfolio, business portfolio that I&#039;ll use to address them? Brand portfolio strategy is definitely rising in importance. And thirdly, when I&#039;m clear on those platforms and those brands, how am I going to implement modern marketing to engage with the consumer? We&#039;re seeing an extreme rise in profitable growth from the clients that we&#039;re supporting to reset their marketing model. But that isn&#039;t straightforward. So actually, areas four and five are enablers. Four, what&#039;s the data and technology strategy and the roadmap to implement that? The leaders are owning their own data, refreshing it constantly and, more importantly, using it to inform the business decisions. And they&#039;re making the technology that underpins that a priority.&quot;,&quot;post_title&quot;:&quot;Youu2019re Still Not Using Digital Finance Tools?&quot;,&quot;post_excerpt&quot;:&quot;On the other hand, organizations have the need for integrating in IT departments new technologies often using cloud services and other ways of direct access to the web. This pressure for IT departments to give...&quot;,&quot;post_status&quot;:&quot;publish&quot;,&quot;comment_status&quot;:&quot;open&quot;,&quot;ping_status&quot;:&quot;open&quot;,&quot;post_password&quot;:&quot;&quot;,&quot;post_name&quot;:&quot;youre-still-not-using-digital-finance-tools&quot;,&quot;to_ping&quot;:&quot;&quot;,&quot;pinged&quot;:&quot;&quot;,&quot;post_modified&quot;:&quot;2020-03-10 10:00:48&quot;,&quot;post_modified_gmt&quot;:&quot;2020-03-10 10:00:48&quot;,&quot;post_content_filtered&quot;:&quot;&quot;,&quot;post_parent&quot;:0,&quot;guid&quot;:&quot;http:\/\/influencewala.com\/?p=840&quot;,&quot;menu_order&quot;:0,&quot;post_type&quot;:&quot;post&quot;,&quot;post_mime_type&quot;:&quot;&quot;,&quot;comment_count&quot;:&quot;2&quot;,&quot;filter&quot;:&quot;raw&quot;},{&quot;ID&quot;:843,&quot;post_author&quot;:&quot;2&quot;,&quot;post_date&quot;:&quot;2020-02-24 12:29:16&quot;,&quot;post_date_gmt&quot;:&quot;2020-02-24 12:29:16&quot;,&quot;post_content&quot;:&quot;&lt;p style=&quot;margin-bottom: 16px;&quot;&gt;Cybercrime is a threat to all the organizations, but when we take in consideration the financial market the level of menace increases exponentially. Today banks and other financial organizations face the need of providing the bestincreases exponentially. Today banks and other financial organizations face the need of providing the best possible services in the best possible way and reachable by everyone everywhere. We are watching to a spread of different products and services being available through the use.&lt;\/p&gt;&lt;p&gt;By 2030u2014little more than a decade from nowu2014theu00a0global economy will likely be in the midstu00a0of a major transformation. Companies and investors grapple with changing conditions constantly, but our research points to an unusual level of volatility in the decades ahead. To understand why, we look at the three major forces that will shape the 2020s: demographics, automation and inequality. These forces are already in motion and set to collide.&lt;\/p&gt;ttntttttttttt&lt;img width=&quot;700&quot; height=&quot;583&quot; src=&quot;http:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_01.jpg&quot; alt=&quot;&quot; srcset=&quot;https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_01.jpg 700w, https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_01-300x250.jpg 300w&quot; sizes=&quot;(max-width: 700px) 100vw, 700px&quot; \/&gt;tttttttttttntttttttttt&lt;img width=&quot;700&quot; height=&quot;583&quot; src=&quot;http:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_02.jpg&quot; alt=&quot;&quot; srcset=&quot;https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_02.jpg 700w, https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_02-300x250.jpg 300w&quot; sizes=&quot;(max-width: 700px) 100vw, 700px&quot; \/&gt;tttttttttttntttttttttt&lt;img width=&quot;870&quot; height=&quot;350&quot; src=&quot;http:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_03.jpg&quot; alt=&quot;&quot; srcset=&quot;https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_03.jpg 870w, https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_03-300x121.jpg 300w, https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_03-768x309.jpg 768w&quot; sizes=&quot;(max-width: 870px) 100vw, 870px&quot; \/&gt;tttttttttttnttt&lt;h4&gt;The New Rules for Marketing Your Brand&lt;\/h4&gt;ttntt&lt;p style=&quot;margin-bottom: 16px;&quot;&gt;Consumer products marketing has experienced a profound change over the last 5 to 10 years, from a world dominated by large global brands and established TV and big-box retail models to a world that&#039;s quickly much more complex, with a proliferation of brands, channels and marketing tools. &lt;strong&gt;Technology&#039;s disrupted the industry in three ways.&lt;\/strong&gt; Firstly, it&#039;s disrupted the way consumers engage with brands. In the UK and the US now, over 60% of consumers discover brands.&lt;\/p&gt;&lt;p&gt;There are five areas that we encourage CMOs to look at. The first is, what are my future-back platforms that will lead growth for the next 5 to 10 years? Taking today&#039;s profit pools and forecasting them present forward just won&#039;t capture the level of disruption that&#039;s impacting these industries.&lt;\/p&gt;ttntt&lt;blockquote&gt;u201cThere are no secrets to success. It is the result of preparation, hard work, and learning failure.u201dn&lt;cite&gt;- OLIVER SANDERO&lt;\/cite&gt;&lt;\/blockquote&gt;ttnttSecondly, given those growth platforms, what is the brand portfolio, business portfolio that I&#039;ll use to address them? Brand portfolio strategy is definitely rising in importance. And thirdly, when I&#039;m clear on those platforms and those brands, how am I going to implement modern marketing to engage with the consumer? We&#039;re seeing an extreme rise in profitable growth from the clients that we&#039;re supporting to reset their marketing model. But that isn&#039;t straightforward. So actually, areas four and five are enablers. Four, what&#039;s the data and technology strategy and the roadmap to implement that? The leaders are owning their own data, refreshing it constantly and, more importantly, using it to inform the business decisions. And they&#039;re making the technology that underpins that a priority.&quot;,&quot;post_title&quot;:&quot;The Great E-commerce Illusion in Products&quot;,&quot;post_excerpt&quot;:&quot;On the other hand, organizations have the need for integrating in IT departments new technologies often using cloud services and other ways of direct access to the web. This pressure for IT departments to give...&quot;,&quot;post_status&quot;:&quot;publish&quot;,&quot;comment_status&quot;:&quot;open&quot;,&quot;ping_status&quot;:&quot;open&quot;,&quot;post_password&quot;:&quot;&quot;,&quot;post_name&quot;:&quot;the-great-e-commerce-illusion-in-products&quot;,&quot;to_ping&quot;:&quot;&quot;,&quot;pinged&quot;:&quot;&quot;,&quot;post_modified&quot;:&quot;2020-03-10 10:02:23&quot;,&quot;post_modified_gmt&quot;:&quot;2020-03-10 10:02:23&quot;,&quot;post_content_filtered&quot;:&quot;&quot;,&quot;post_parent&quot;:0,&quot;guid&quot;:&quot;http:\/\/influencewala.com\/?p=843&quot;,&quot;menu_order&quot;:0,&quot;post_type&quot;:&quot;post&quot;,&quot;post_mime_type&quot;:&quot;&quot;,&quot;comment_count&quot;:&quot;2&quot;,&quot;filter&quot;:&quot;raw&quot;},{&quot;ID&quot;:847,&quot;post_author&quot;:&quot;2&quot;,&quot;post_date&quot;:&quot;2020-02-24 12:37:29&quot;,&quot;post_date_gmt&quot;:&quot;2020-02-24 12:37:29&quot;,&quot;post_content&quot;:&quot;&lt;p style=&quot;margin-bottom: 16px;&quot;&gt;Cybercrime is a threat to all the organizations, but when we take in consideration the financial market the level of menace increases exponentially. Today banks and other financial organizations face the need of providing the bestincreases exponentially. Today banks and other financial organizations face the need of providing the best possible services in the best possible way and reachable by everyone everywhere. We are watching to a spread of different products and services being available through the use.&lt;\/p&gt;&lt;p&gt;By 2030u2014little more than a decade from nowu2014theu00a0global economy will likely be in the midstu00a0of a major transformation. Companies and investors grapple with changing conditions constantly, but our research points to an unusual level of volatility in the decades ahead. To understand why, we look at the three major forces that will shape the 2020s: demographics, automation and inequality. These forces are already in motion and set to collide.&lt;\/p&gt;ttntttttttttt&lt;img width=&quot;700&quot; height=&quot;583&quot; src=&quot;http:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_01.jpg&quot; alt=&quot;&quot; srcset=&quot;https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_01.jpg 700w, https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_01-300x250.jpg 300w&quot; sizes=&quot;(max-width: 700px) 100vw, 700px&quot; \/&gt;tttttttttttntttttttttt&lt;img width=&quot;700&quot; height=&quot;583&quot; src=&quot;http:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_02.jpg&quot; alt=&quot;&quot; srcset=&quot;https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_02.jpg 700w, https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_02-300x250.jpg 300w&quot; sizes=&quot;(max-width: 700px) 100vw, 700px&quot; \/&gt;tttttttttttntttttttttt&lt;img width=&quot;870&quot; height=&quot;350&quot; src=&quot;http:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_03.jpg&quot; alt=&quot;&quot; srcset=&quot;https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_03.jpg 870w, https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_03-300x121.jpg 300w, https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_03-768x309.jpg 768w&quot; sizes=&quot;(max-width: 870px) 100vw, 870px&quot; \/&gt;tttttttttttnttt&lt;h4&gt;The New Rules for Marketing Your Brand&lt;\/h4&gt;ttntt&lt;p style=&quot;margin-bottom: 16px;&quot;&gt;Consumer products marketing has experienced a profound change over the last 5 to 10 years, from a world dominated by large global brands and established TV and big-box retail models to a world that&#039;s quickly much more complex, with a proliferation of brands, channels and marketing tools. &lt;strong&gt;Technology&#039;s disrupted the industry in three ways.&lt;\/strong&gt; Firstly, it&#039;s disrupted the way consumers engage with brands. In the UK and the US now, over 60% of consumers discover brands.&lt;\/p&gt;&lt;p&gt;There are five areas that we encourage CMOs to look at. The first is, what are my future-back platforms that will lead growth for the next 5 to 10 years? Taking today&#039;s profit pools and forecasting them present forward just won&#039;t capture the level of disruption that&#039;s impacting these industries.&lt;\/p&gt;ttntt&lt;blockquote&gt;u201cThere are no secrets to success. It is the result of preparation, hard work, and learning failure.u201dn&lt;cite&gt;- OLIVER SANDERO&lt;\/cite&gt;&lt;\/blockquote&gt;ttnttSecondly, given those growth platforms, what is the brand portfolio, business portfolio that I&#039;ll use to address them? Brand portfolio strategy is definitely rising in importance. And thirdly, when I&#039;m clear on those platforms and those brands, how am I going to implement modern marketing to engage with the consumer? We&#039;re seeing an extreme rise in profitable growth from the clients that we&#039;re supporting to reset their marketing model. But that isn&#039;t straightforward. So actually, areas four and five are enablers. Four, what&#039;s the data and technology strategy and the roadmap to implement that? The leaders are owning their own data, refreshing it constantly and, more importantly, using it to inform the business decisions. And they&#039;re making the technology that underpins that a priority.&quot;,&quot;post_title&quot;:&quot;Rebooting a Digital Solution to Finance&quot;,&quot;post_excerpt&quot;:&quot;On the other hand, organizations have the need for integrating in IT departments new technologies often using cloud services and other ways of direct access to the web. This pressure for IT departments to give...&quot;,&quot;post_status&quot;:&quot;publish&quot;,&quot;comment_status&quot;:&quot;open&quot;,&quot;ping_status&quot;:&quot;open&quot;,&quot;post_password&quot;:&quot;&quot;,&quot;post_name&quot;:&quot;rebooting-a-digital-solution-to-finance&quot;,&quot;to_ping&quot;:&quot;&quot;,&quot;pinged&quot;:&quot;&quot;,&quot;post_modified&quot;:&quot;2020-03-10 10:05:58&quot;,&quot;post_modified_gmt&quot;:&quot;2020-03-10 10:05:58&quot;,&quot;post_content_filtered&quot;:&quot;&quot;,&quot;post_parent&quot;:0,&quot;guid&quot;:&quot;http:\/\/influencewala.com\/?p=847&quot;,&quot;menu_order&quot;:0,&quot;post_type&quot;:&quot;post&quot;,&quot;post_mime_type&quot;:&quot;&quot;,&quot;comment_count&quot;:&quot;2&quot;,&quot;filter&quot;:&quot;raw&quot;}],&quot;post_count&quot;:8,&quot;current_post&quot;:-1,&quot;in_the_loop&quot;:false,&quot;post&quot;:{&quot;ID&quot;:602,&quot;post_author&quot;:&quot;2&quot;,&quot;post_date&quot;:&quot;2020-02-21 22:01:15&quot;,&quot;post_date_gmt&quot;:&quot;2020-02-21 22:01:15&quot;,&quot;post_content&quot;:&quot;&lt;p style=&quot;margin-bottom: 16px;&quot;&gt;Cybercrime is a threat to all the organizations, but when we take in consideration the financial market the level of menace increases exponentially. Today banks and other financial organizations face the need of providing the bestincreases exponentially. Today banks and other financial organizations face the need of providing the best possible services in the best possible way and reachable by everyone everywhere. We are watching to a spread of different products and services being available through the use.&lt;\/p&gt;&lt;p&gt;By 2030u2014little more than a decade from nowu2014theu00a0global economy will likely be in the midstu00a0of a major transformation. Companies and investors grapple with changing conditions constantly, but our research points to an unusual level of volatility in the decades ahead. To understand why, we look at the three major forces that will shape the 2020s: demographics, automation and inequality. These forces are already in motion and set to collide.&lt;\/p&gt;ttntttttttttt&lt;img width=&quot;700&quot; height=&quot;583&quot; src=&quot;http:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_01.jpg&quot; alt=&quot;&quot; srcset=&quot;https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_01.jpg 700w, https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_01-300x250.jpg 300w&quot; sizes=&quot;(max-width: 700px) 100vw, 700px&quot; \/&gt;tttttttttttntttttttttt&lt;img width=&quot;700&quot; height=&quot;583&quot; src=&quot;http:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_02.jpg&quot; alt=&quot;&quot; srcset=&quot;https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_02.jpg 700w, https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_02-300x250.jpg 300w&quot; sizes=&quot;(max-width: 700px) 100vw, 700px&quot; \/&gt;tttttttttttntttttttttt&lt;img width=&quot;870&quot; height=&quot;350&quot; src=&quot;http:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_03.jpg&quot; alt=&quot;&quot; srcset=&quot;https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_03.jpg 870w, https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_03-300x121.jpg 300w, https:\/\/influencewala.com\/wp-content\/uploads\/2020\/02\/blog-single_03-768x309.jpg 768w&quot; sizes=&quot;(max-width: 870px) 100vw, 870px&quot; \/&gt;tttttttttttnttt&lt;h4&gt;The New Rules for Marketing Your Brand&lt;\/h4&gt;ttntt&lt;p style=&quot;margin-bottom: 16px;&quot;&gt;Consumer products marketing has experienced a profound change over the last 5 to 10 years, from a world dominated by large global brands and established TV and big-box retail models to a world that&#039;s quickly much more complex, with a proliferation of brands, channels and marketing tools. &lt;strong&gt;Technology&#039;s disrupted the industry in three ways.&lt;\/strong&gt; Firstly, it&#039;s disrupted the way consumers engage with brands. In the UK and the US now, over 60% of consumers discover brands.&lt;\/p&gt;&lt;p&gt;There are five areas that we encourage CMOs to look at. The first is, what are my future-back platforms that will lead growth for the next 5 to 10 years? Taking today&#039;s profit pools and forecasting them present forward just won&#039;t capture the level of disruption that&#039;s impacting these industries.&lt;\/p&gt;ttntt&lt;blockquote&gt;u201cThere are no secrets to success. It is the result of preparation, hard work, and learning failure.u201dn&lt;cite&gt;- OLIVER SANDERO&lt;\/cite&gt;&lt;\/blockquote&gt;ttnttSecondly, given those growth platforms, what is the brand portfolio, business portfolio that I&#039;ll use to address them? Brand portfolio strategy is definitely rising in importance. And thirdly, when I&#039;m clear on those platforms and those brands, how am I going to implement modern marketing to engage with the consumer? We&#039;re seeing an extreme rise in profitable growth from the clients that we&#039;re supporting to reset their marketing model. But that isn&#039;t straightforward. So actually, areas four and five are enablers. Four, what&#039;s the data and technology strategy and the roadmap to implement that? The leaders are owning their own data, refreshing it constantly and, more importantly, using it to inform the business decisions. And they&#039;re making the technology that underpins that a priority.&quot;,&quot;post_title&quot;:&quot;Delivering What Consumers Really Value&quot;,&quot;post_excerpt&quot;:&quot;On the other hand, organizations have the need for integrating in IT departments new technologies often using cloud services and other ways of direct access to the web. This pressure for IT departments to give...&quot;,&quot;post_status&quot;:&quot;publish&quot;,&quot;comment_status&quot;:&quot;open&quot;,&quot;ping_status&quot;:&quot;open&quot;,&quot;post_password&quot;:&quot;&quot;,&quot;post_name&quot;:&quot;delivering-what-consumers-really-value&quot;,&quot;to_ping&quot;:&quot;&quot;,&quot;pinged&quot;:&quot;&quot;,&quot;post_modified&quot;:&quot;2020-03-10 09:44:52&quot;,&quot;post_modified_gmt&quot;:&quot;2020-03-10 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