{"id":4147,"date":"2022-06-14T20:06:41","date_gmt":"2022-06-14T20:06:41","guid":{"rendered":"https:\/\/influencewala.com\/?p=4147"},"modified":"2022-06-14T20:07:34","modified_gmt":"2022-06-14T20:07:34","slug":"the-value-of-influencer-marketing","status":"publish","type":"post","link":"https:\/\/influencewala.com\/index.php\/2022\/06\/14\/the-value-of-influencer-marketing\/","title":{"rendered":"The value of influencer marketing"},"content":{"rendered":"\n<p>While\u00a0Instagram influencer marketing\u00a0is a well-known strategy, there are many other networks that are growing for influencers. According to\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.adweek.com\/digital\/giordano-contestabile-activate-by-bloglovin-guest-post-influencer-marketing-in-2018\/\" target=\"_blank\">Adweek<\/a>, the industry is set to reach $10 billion in worth by 2020. Other networks like Snapchat, YouTube and TikTok have their own set of influencers with different demographics.<\/p>\n\n\n\n<p>Influencer marketing agency\u00a0<a rel=\"noreferrer noopener\" href=\"http:\/\/mediakix.com\/2019\/02\/influencer-marketing-effectiveness\/#gs.8tczun\" target=\"_blank\">Mediakix<\/a>\u00a0surveyed marketers at the end of 2018 to see what their feelings on influencers were for the new year.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"481\" height=\"636\" src=\"https:\/\/influencewala.com\/wp-content\/uploads\/2022\/06\/mediakix-roi.png\" alt=\"\" class=\"wp-image-4148\" srcset=\"https:\/\/influencewala.com\/wp-content\/uploads\/2022\/06\/mediakix-roi.png 481w, https:\/\/influencewala.com\/wp-content\/uploads\/2022\/06\/mediakix-roi-227x300.png 227w\" sizes=\"auto, (max-width: 481px) 100vw, 481px\" \/><\/figure>\n<\/div>\n\n\n<p>Of those surveyed, 89% said ROI from influencer marketing was comparable to or better than other networks. The same survey noted that 65% of marketers plan on increasing their budgets for 2019.<\/p>\n\n\n\n<p>And now that you know where we\u2019re at in the industry, let\u2019s examine how to create an influencer strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While\u00a0Instagram influencer marketing\u00a0is a well-known strategy, there are many other networks that are growing for influencers. According to\u00a0Adweek, the industry is set to reach $10 billion in worth by 2020. Other networks like Snapchat, YouTube and TikTok have their own set of influencers with different demographics. Influencer marketing agency\u00a0Mediakix\u00a0surveyed marketers at the end of 2018 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,17,67,1],"tags":[],"class_list":["post-4147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analysis","category-business","category-influencer-marketing","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/influencewala.com\/index.php\/wp-json\/wp\/v2\/posts\/4147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/influencewala.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/influencewala.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/influencewala.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/influencewala.com\/index.php\/wp-json\/wp\/v2\/comments?post=4147"}],"version-history":[{"count":1,"href":"https:\/\/influencewala.com\/index.php\/wp-json\/wp\/v2\/posts\/4147\/revisions"}],"predecessor-version":[{"id":4149,"href":"https:\/\/influencewala.com\/index.php\/wp-json\/wp\/v2\/posts\/4147\/revisions\/4149"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/influencewala.com\/index.php\/wp-json\/wp\/v2\/media\/4150"}],"wp:attachment":[{"href":"https:\/\/influencewala.com\/index.php\/wp-json\/wp\/v2\/media?parent=4147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/influencewala.com\/index.php\/wp-json\/wp\/v2\/categories?post=4147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/influencewala.com\/index.php\/wp-json\/wp\/v2\/tags?post=4147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}